Selection rule: buy a tool only when it saves meaningful time, improves revenue, reduces risk or replaces a more expensive stack.

Choose Framer when

You prioritize fast visual design, modern landing pages and low maintenance.

Choose WordPress when

You need a large plugin ecosystem, deeper publishing control or a site likely to grow into a complex content system.

Maintenance

Factor in updates, plugins, hosting and the time required to keep the site healthy.

SEO

Both can support SEO. Content quality, performance and information architecture matter more than platform tribalism.

Decision rule

Use the simplest platform that supports the business model you realistically expect, with a migration plan if that model changes.

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